Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

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Perfectly balanced living

Requirement

Create a brand, identity and advertising campaign that brings to life the kindred spirit shared by the suburb of St Kilda, and a premium multi-residential development situated on one of its most famous streets.


Response

St Kilda in a word? 'Authentic'. A quality equally evident in the development's architecture and materiality. Thus the photo essay we commissioned sought to reflect the real St Kilda—the weird and the wonderful. Likewise our '181 Fitzroy Street St Kilda' brand, a seemingly prosaic name that spoke volumes, and whose palindromic numerals symbolised the balanced life such an address could offer; a balance verbalised by our tagline, and visualised graphically by bold blocks of bisected colours.


Result

Another extremely successful outcome, with 93% of apartments sold within 40 weeks.

  • Services included

  • Brand strategy
  • Name generation
  • Brand creation
  • Art direction
  • Typography
  • Print management
  • Web design
  • Web build
  • Advertising
  • Environmental design
  • Signage
  • Media monitoring

Brandmark & Tagline

Logo rationale

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Hero photography

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Advertising

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Video

Website

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Display suite

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Printed collateral

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Project Images | 181