Savi Communications

Flourish Parkside
Where you'll flourish

Requirement

Further enhance the Parkside precinct master brand by launching a stage two sub-brand that’s refreshingly individual yet also reassuringly familiar, as an evolutionary complement to our campaign for 'Thrive', Parkside's initial release.

Response

In 'Flourish', we devised a name not only thematically coherent, but also inspirational; its sentiment informing both the joyous exuberance of the project's commissioned illustrations, and its custom-lettered alphabet.

Together, these distinctive elements formed a versatile brand toolkit that brought a delightful charm to the development, and decisive cut-through to its local and international advertising.

Result

Flourish sales eclipsed those of Thrive, the highly successful initial stage of the Parkside precinct

Services included

Brand strategy
Name generation
Brand creation
Art direction
Typography
Print management
Advertising
Environmental design
Signage
Media monitoring

Brandmark

Illustration

Custom typeface

Hero photography

Advertising

Valerie Case, Project Marketing Manager

Savi continue to bring a breath of fresh air as the stages of our Parkside apartment precinct evolve. Flourish captured the essence of this unique Parkville location by conveying playful animated tones with a vibrant colour palette while importantly providing cut-though in our marketing communications.