Requirement

Further enhance the Parkside precinct master brand by launching a stage two sub-brand that’s refreshingly individual yet also reassuringly familiar, as an evolutionary complement to our campaign for 'Thrive', Parkside's initial release.

Response

In 'Flourish', we devised a name not only thematically coherent, but also inspirational; its sentiment informing both the joyous exuberance of the project's commissioned illustrations, and its custom-lettered alphabet.

Together, these distinctive elements formed a versatile brand toolkit that brought a delightful charm to the development, and decisive cut-through to its local and international advertising.

Result

Flourish sales eclipsed those of Thrive, the highly successful initial stage of the Parkside precinct