Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

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Parkside
A new community beside the park

Requirement

Devise a long-term, multi-stage product and brand strategy that optimises ROI for Frasers Property Australia (formally Australand) and Citta Property Group on a 20-hectare development site, adjacent to inner Melbourne’s largest green space, Royal Park.


Response

Create a neighbourhood, not a collection of apartment buildings: our brand essence- ‘a new community beside the park’- informing the umbrella brand, Parkside and its social media-linked website; The Park Club health and fitness facility; an ongoing program of community events; and in collaboration with Mim Design and SJB Architects, a brand new in-situ display suite.


Result

A fresh precinct master brand whose equity will both strengthen, and be strengthened by, each new sub-branded development over the ensuing 10+ years.

  • Services included

  • Brand strategy
  • Name generation
  • Brand creation
  • Art direction
  • Typography
  • Print
  • Web design
  • Web development
  • Advertising
  • Environmental design
  • Signage

Brandmark

Typeface

Parkside precinct

Project Images | Parkside

Sub brands

 Parkside  Parkside  Parkside

Hero photography

 Parkside  Parkside  Parkside  Parkside

Website

 Parkside  Parkside  Parkside

Display suite

 Parkside  Parkside  Parkside  Parkside  Parkside  Parkside  Parkside  Parkside  Parkside

Branded collateral

 Parkside  Parkside  Parkside