Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

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Selwyns Fault
Refreshing a Rosé

Requirement

Re-imagine the identity for Myrtaceae Winery’s Rosé sub-brand in preparation for the release and upscale re-positioning of its 2013 vintage.


Response

Build a story into every bottle by casting Selwyns Fault line – a geological feature that cleaves Myrtaceae Winery – as the eye-catching visual hero of the re-designed identity.


Result

Increased number of bottles selling at a 10% premium over the previous vintage’s cellar door price.

  • Services included

  • Brand strategy
  • Brand design
  • Typography
  • Packaging design

Brandmark

Illustration

Project Images | Selwyns Fault

Product

Project Images | Selwyns Fault
Project Images | Selwyns Fault
Project Images | Selwyns Fault
Project Images | Selwyns Fault