Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

Follow us

Instagram

Tag Heuer
Inaugral Re-edition Targa Florio Rally

Requirement

Develop a launch event for the new Tag Heuer Carrera Range that guaranteed attendance by targeting journalists and generated maximum media exposure for the new range.


Response

A car rally like no other: Victoria’s 50 most exclusive vehicles—filled with celebrities and journalists—in a police-escorted, red light-free convoy from Melbourne to Domain Chandon for a long table lunch among the vineyards, followed by some full throttle action on a blocked off stretch of country road.


Result

Primetime airtime on the Seven, Nine and Ten networks, plus plentiful column centimetres in Vogue, Harpers Bazaar, GQ and a clutch of car magazines.

  • Services included

  • Brand strategy
  • Art direction
  • Typography
  • Print
  • Event management

Brandmark

Event collateral

Project Images | Tag Heuer
Project Images | Tag Heuer
Project Images | Tag Heuer
Project Images | Tag Heuer
Project Images | Tag Heuer

Event photgraphy

 Tag Heuer  Tag Heuer  Tag Heuer  Tag Heuer  Tag Heuer