Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

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The Eminence
A position of distinction

Requirement

Turn a ‘one short block from the CBD, one short walk from Carlton’ geographical advantage into a compelling brand proposition and marketing campaign for a premium 193-apartment development.


Response

Define the brand essence as-‘a position of distinction’- and articulate this essence via name, The Eminence; through the heroic ‘E’ and flanking ‘Cs’ of our brand mark monogram; and with the vintage poster style illustrations we commissioned –the latter tapping into Carlton's European heritage, elevating the development above its rivals and their me-too model-centric, photographic clutter.


Result

35% of stock pre-sold in less than a month.

  • Services included

  • Brand strategy
  • Name generation
  • Brand creation
  • Art direction
  • Typography
  • Print
  • Web design
  • Web development
  • Advertising
  • Environmental design
  • Signage
  • Media strategy
  • Media buying
  • Media monitoring

Brandmark & Tagline

Monogram

Art direction – illustration

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Art direction – photography

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Video

Brochure

Project Images | The Eminence
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Display suite

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Website

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