Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

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Apt. Carlton
Considered Carlton living

Requirement

Turn small-ish apartment footprints into a major attraction by creating a holistic brand and design solution for a Carlton multi-residential development.


Response

Invited to contribute at the building design stage, we forged a strong USP by helping integrate space optimising furniture and storage ideas into the apartment floor plans, and a plethora of smart resident amenities throughout communal areas. ‘Small but perfectly considered’ became our mantra for the communications design that followed. The brand ‘apt’, we abbreviated from the word ‘apartment’. Its chameleonic wordmark, we derived from a basic cube. And the deceptively simple square collateral? An origami brochure cover that unfolded to reveal a map of the area. All an embodiment of 'Considered Carlton Living'.


Result

95% of the 143 apartments were sold within 11 months of its October 2014 launch.

  • Services included

  • Brand strategy
  • Name generation
  • Brand creation
  • Art direction
  • Typography
  • Print management
  • Web design
  • Web build
  • Advertising
  • Environmental design
  • Signage
  • Media monitoring

Brandmark

Apt Logo

Hero photography

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Video

Website

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Display suite

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Printed collateral

Project Images | Apt. Carlton
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Project Images | Apt. Carlton
Project Images | Apt. Carlton
Project Images | Apt. Carlton