Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

Follow us

Instagram

Queens Domain
A place to prosper

Requirement

Realise the full potential of a high-end residential developmentā€™s locational advantages to create a compelling point of difference in an extremely competitive market.


Response

Through a comprehensive brand identity we transcended the traditional notion of location: more than an address, more than a neighbourhood, these apartments would reward residents with their own far-reaching domain, encompassing the best of Melbourne's inner south. By positioning the sales suite atop the former car park still occupying the site, we enabled prospects to survey their domain ahead of purchase, and enjoy uninterrupted views across Albert Park Lake to Port Phillip Bay. By wrapping that car park in a traffic- stopping nine-storey skin, we also brought Queens Domain to the attention of passing motorists by the thousand, each day


Result

97% of the 226 apartments were sold within 10 months of launch.

  • Services included

  • Brand strategy
  • Name generation
  • Brand creation
  • Art direction
  • Typography
  • Print management
  • Web design
  • Web build
  • Advertising
  • Environmental design
  • Signage
  • Media strategy
  • Media buying
  • Media monitoring

Brandmark & Tagline

Hero photography

 Queens Domain  Queens Domain  Queens Domain  Queens Domain  Queens Domain

Behind the scenes - Photoshoot

Project Images | Queens Domain

Advertising

 Queens Domain  Queens Domain
Project Images | Queens Domain

Video

Website

 Queens Domain  Queens Domain  Queens Domain

Display suite

 Queens Domain  Queens Domain  Queens Domain  Queens Domain  Queens Domain  Queens Domain  Queens Domain  Queens Domain

Printed collateral

Project Images | Queens Domain
Project Images | Queens Domain
 Queens Domain  Queens Domain  Queens Domain  Queens Domain  Queens Domain  Queens Domain  Queens Domain  Queens Domain
Project Images | Queens Domain