Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

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MOPO
MO.mentous PO.ssibilities

Requirement

Put a 126 apartment luxury development and its Moonee Ponds location, ‘on the map’ as a coveted residential address for homebuyers and investors, alike.


Response

Abbreviate the suburb name into a catchy, campaignable project brand, then promote it by leveraging the likeability and credibility of high-profile style maven, Darren Palmer, in the dual roles of collaborator and ambassador—a one man double act that inspired superior interiors, aspirational collateral, and a PR bonanza.


Result

55% of apartments sold within months of its October 2014 launch. Now 100% sold

  • Services included

  • Brand strategy
  • Name generation
  • Brand creation
  • Art direction
  • Typography
  • Print management
  • Web design
  • Web build
  • Advertising
  • Environmental design
  • Signage
  • Media strategy
  • Media buying
  • Media monitoring

Brandmark & Brand langauge

brand-language

Brand ambassador and appointed interior designer Darren Palmer

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Darren Palmer

I was very pleased to be brought in by the Savi team to collaborate on such a great project. Working with a fantastic team together we were able to create a project like nothing else in the market. Having the Savi team to collaborate with and working from their branding as a starting point helped my team deliver a cohesive and beautiful result. It's now one of my favourite projects.

Hero photography

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Advertising

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Website

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Styling notes

Project Video

Display suite

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Grand launch

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Printed collateral

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