Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

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Staple Café
Basically essential.

Requirement

Create a brand identity for a café and pantry with a back-to-basics approach to food and drink, and a determination to do the simple things exceptionally well.


Response

Our ‘Basically essential’ tagline idea reinforces the quality of Staple’s thoughtfully curated range, while quietly poking fun at Melbourne’s coffee and food obsession. Building on this idea, the identity we developed combines crafted copywriting to tell the story of the brand’s everyday staples, with typography and a colour palette inspired by vintage food posters.


Result

The café is thriving, and true to name, has quickly become a local everyday staple.

  • Services included

  • Brand strategy
  • Brand creation
  • Art direction
  • Typography
  • Copywriting
  • Print management
  • Environmental design
  • Signage

Brand & tagline

Brand voice & copywriting

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Printed collateral

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Signage & collateral

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