Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

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CBG Architects
Timeless Form

Requirement

Coinciding with their growth – fuelled relocation to larger premises, CBG architects and interior designers sought to distil their market differentiation into a clear and compelling brand proposition.


Response

Our brand strategy work led us to develop CBG’s new tagline; ‘Timeless Form’. Mirroring the firm’s commitment to championing deeply considered built environment outcomes that transcend current trends, we visualised the brand with a palette of bold neutral tones, and a striking language of graphic blocks that vary in quantity and rhythm according to the context of each unique application. The hero arrangement – symbolising the company’s history, present and future – comprises three equally spaced squares, one for the initial letter from the surname of CBG’s trio of name partners: Crema, Bahramis and Giordano.


Result

A new identity to herald a new era; one that honours and celebrates CBG’s care and commitment to every project they undertake.

  • Services included

  • Brand strategy
  • Brand creation
  • Art direction
  • Typography
  • Signage
  • Print management
  • Web design
  • Web build

Brandmark & tagline

CBG Logo 1 CBG Logo 2

Old & new brand

Project Images | CBG Architects

Tagline

Project Images | CBG Architects

Graphic lanaguage construction

Project Images | CBG Architects

CBG custom typography

Project Images | CBG Architects

Printed collateral

CBG ArchitectsCBG ArchitectsCBG Architects

Website

CBG ArchitectsCBG ArchitectsCBG ArchitectsCBG ArchitectsCBG ArchitectsCBG Architects

Signage

Project Images | CBG Architects