Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Coinciding with their growth – fuelled relocation to larger premises, CBG architects and interior designers sought to distil their market differentiation into a clear and compelling brand proposition.
Our brand strategy work led us to develop CBG’s new tagline; ‘Timeless Form’. Mirroring the firm’s commitment to championing deeply considered built environment outcomes that transcend current trends, we visualised the brand with a palette of bold neutral tones, and a striking language of graphic blocks that vary in quantity and rhythm according to the context of each unique application. The hero arrangement – symbolising the company’s history, present and future – comprises three equally spaced squares, one for the initial letter from the surname of CBG’s trio of name partners: Crema, Bahramis and Giordano.
A new identity to herald a new era; one that honours and celebrates CBG’s care and commitment to every project they undertake.