Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

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CBG Architects
Timeless Form

Requirement

Coinciding with their growth – fuelled relocation to larger premises, CBG architects and interior designers sought to distil their market differentiation into a clear and compelling brand proposition.


Response

Our brand strategy work led us to develop CBG’s new tagline; ‘Timeless Form’. Mirroring the firm’s commitment to championing deeply considered built environment outcomes that transcend current trends, we visualised the brand with a palette of bold neutral tones, and a striking language of graphic blocks that vary in quantity and rhythm according to the context of each unique application. The hero arrangement – symbolising the company’s history, present and future – comprises three equally spaced squares, one for the initial letter from the surname of CBG’s trio of name partners: Crema, Bahramis and Giordano.


Result

A new identity to herald a new era; one that honours and celebrates CBG’s care and commitment to every project they undertake.


Client Feedback

Having worked on numerous projects with Savi Communications over the last decade, it was without hesitation that we turned to them when looking to develop a new brand, image, and marketing strategy for CBG Architects.

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  • Services included

  • Brand strategy
  • Brand creation
  • Art direction
  • Typography
  • Signage
  • Print management
  • Web design
  • Web build

Brandmark & tagline

CBG Logo 1 CBG Logo 2

Old & new brand

Project Images | CBG Architects

Tagline

Project Images | CBG Architects

Graphic lanaguage construction

Project Images | CBG Architects

CBG custom typography

Project Images | CBG Architects

Printed collateral

CBG ArchitectsCBG ArchitectsCBG Architects

Website

CBG ArchitectsCBG ArchitectsCBG ArchitectsCBG ArchitectsCBG ArchitectsCBG Architects

Signage

Project Images | CBG Architects