Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

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Pace
living beyond

Requirement

An integrated developer builder with a 20-year history, Pace aspired to accelerate their expansion in the Melbourne market. Our task: review their existing brand with a need to align how Pace look, feel and act with their business ambition.


Response

Engaging with a cross section of Pace employees through a rigorous brand strategy process, we determined that a complete refresh was required. Using the insights gathered, we developed Pace’s brand idea and brand strategy. Interpreting this strategy visually, our recrafted wordmark presents with a bold confidence, the vertical and horizontal strokes of the ‘P’ forming a raking arrowhead to symbolise ongoing growth and success. As an integral part of the rebrand, we also developed a location-based project naming system that promotes each new development individually, while constantly building equity in the Pace brand.

http://anxietytreatmethods.com/ativan http://anxietytreatmethods.com/xanax


Result

The rebrand has greatly elevated Pace’s market visibility, enabling continued growth and accelerated success.


  • Services included

  • Brand strategy
  • Name generation
  • Brand creation
  • Art direction
  • Photography
  • Typography
  • Print management
  • Web design
  • Web build
  • Advertising
  • Environmental design
  • Signage
  • Media strategy
  • Media buying
  • Media monitoring

Brand & tagline

Pace Logo 1 pace Logo 2

Old & new brand

Project Images | Pace

The new Pace

Pace project naming system

PacePacePacePacePace

Location photography

PacePacePacePace

Printed collateral

PacePacePacePacePace

Pace of Collingwood campaign

PacePacePacePacePacePacePace

Uniforms & vehicles

PacePacePacePace