Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

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Pace
living beyond

Requirement

An integrated developer builder with a 20-year history, Pace aspired to accelerate their expansion in the Melbourne market. Our task: review their existing brand with a need to align how Pace look, feel and act with their business ambition.


Response

Engaging with a cross section of Pace employees through a rigorous brand strategy process, we determined that a complete refresh was required. Using the insights gathered, we developed Pace’s brand idea and brand strategy. Interpreting this strategy visually, our recrafted wordmark presents with a bold confidence, the vertical and horizontal strokes of the ‘P’ forming a raking arrowhead to symbolise ongoing growth and success. As an integral part of the rebrand, we also developed a location-based project naming system that promotes each new development individually, while constantly building equity in the Pace brand.


Result

The rebrand has greatly elevated Pace’s market visibility, enabling continued growth and accelerated success.

  • Services included

  • Brand strategy
  • Name generation
  • Brand creation
  • Art direction
  • Photography
  • Typography
  • Print management
  • Web design
  • Web build
  • Advertising
  • Environmental design
  • Signage
  • Media strategy
  • Media buying
  • Media monitoring

Brand & tagline

Pace Logo 1 pace Logo 2

Old & new brand

Project Images | Pace

The new Pace

Pace project naming system

PacePacePacePacePace

Location photography

PacePacePacePace

Printed collateral

PacePacePacePacePace

Pace of Collingwood campaign

PacePacePacePacePacePacePace

Uniforms & vehicles

PacePacePacePace